The Gestalt of Street Team: Guerilla Tactics, GIFs, and the Museum

LEA Volume 18 Issue 3
Volume Editors: Lanfranco Aceti, Janis Jefferies, Irini Papadimitriou
Editors: Jonathan Munro and Özden Şahin

ISBN: 978-1-906897-18-5
ISSN: 1071-4391

Reference: Charissa N. Terranova, “The Gestalt of Street Team: Guerilla Tactics, GIFs, and the Museum,” eds. Lanfranco Aceti, Janis Jefferies and Irini Papadimitriou, Leonardo Electronic Almanac (Touch and Go) 18, no. 3 (2012): 236-239.

The Gestalt of Street Team: Guerilla Tactics, GIFs, and the Museum
by Charissa N. Terranova

Artist Statement by Alfredo Salazar-Caro

STREET TEAM addresses architecture as a webpage and GIFs as graffiti. In STREET TEAM, I deployed animated GIFs or short video loops in museums in Mexico City, Glasgow, London, Brussels, Amsterdam, Rotterdam, and Berlin, using the physical spaces outside of the digital world in order to create a discourse between public and private space. I brought together GIFs made by several different artists for the project. At once relational and gestural, animated GIFs are small digital movements and moments existing on the Internet. The Animated GIF format of moving images can be used in conversation to communicate simple ideas in response to other people, other GIFs/images or even websites. They can be short samples, fractions of events, or hypnotizing, timeless loops. This project was made possible by a travel grant from the John W. Kurtich Foundation.

Full article is available for download as a pdf here.

The artworks in the article are © Andrew Rosinski, Alfredo Salazar-Caro, Francoise Gamma, and Jon Cates.

Vol 18 Issue 3 of Leonardo Electronic Almanac (LEA) is published on line as a free PDF but will also be rolled out as Amazon Print on Demand and will be available on iTunes, iPad, Kindle and other e-publishing outlets.