Since the late 60’s Jeffrey Shaw has pioneered the use of interactivity and virtuality in his many art installations. His works have been exhibited worldwide at major museums and festivals.
From 1991 till 2003 he was director of the Institute for Visual Media at the ZKM Center for Art and Media Karlsruhe, Germany. Since 2003 he is founding co-director of the Center of Interactive Cinema Research (iCinema) at the University of New South Wales, Sydney, Australia.
In September 2009 Shaw joined City University in Hong Kong as Chair Professor of Media Art and Dean of the School of Creative Media (SCM). Professor Shaw has a continuing position at UNSW as co-director of the iCinema Research Centre for the purposes of academic and research co-operation with CityU. He will establish a new SCM research facility at the Hong Kong Science Park in 2010.